Founded by Mohamad Shafeeq (a.k.a Badek, second right), Pickitup Initiative is an unregistered body that manages “#pickitup” campaign. after hiking a while, he felt it is time to contribute after stamina and fitness are at its best. thus, with several of his friends (as per picture), they march to Mount Nuang and pick up litter (back then, #pickitup campaign have not yet been named) from the peak to Lolo Camp. 6 bags of rubbish were collected that day. this became the foundation and ideology that mold Pickitup Initiative.
one of the early supporters of this campaign was Core Adventure, Bagak Outdoor, Rentas Adventures and Santana. after a while, the rest is history!